Currys PC World
Christmas Campaign

The campaign idea was centred around the store colleagues, they’re one of Currys PC World’s greatest assets. Using the store colleagues to demonstrate the key reasons to buy and what really matters to people when they’re Christmas shopping – advice, price and convenience. From choosing gifts, to finance options, the creative had to bring all of these together. The store environment wasn’t going to be decorated and online couldn’t be, so the creative had to bring the festive element to life entirely.
 
Responsibilities
 
Create the look and feel for the campaign, develop and design the idea to work on all print and digital formats. Provide a styles guide for artworkers to follow.