PC World Business needed it’s own identity, as opposed to re-using elements from Currys PC World main chain. My desire was to inject fun and life into the branding, focusing on bright colour and on photography of products being used in real life situation, rather than just a product shot. Making the photography used, much more welcoming and natural, less staged. Which meant that the photography used would support messaging correctly.
Responsibilities
Create the brand identity, design the look and feel, stationary, point of sale executions,
Design the website, create digital banners and build brand guidelines for others to follow.
Don't be shy. If you have a project that you would like to talk about, or have any questions please call or you can email glen.pryor@orangeflair.co.uk and I will respond as soon as possible.
Thank you.
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Orange Flair Creative Ltd registered address: Global House, 303 Ballards Lane, London, N12 8NP. Website designed by Orange Flair Creative Ltd.
