Yamaha
Clavinova Experience Campaign

Our brief was to inspire musicians to choose Yamaha Clavinova because of the high performance and extensive smart features. This particular product is aimed at those wanting professional quality and a concert experience. This was complimented by product led information as this model is very feature heavy, with the latest technology. The campaign aimed to get the recipient to either book one of the live events, or to book a session to try the product for themselves.
 
Responsibilities
 
Design concepts for the direct mail sales pack. Retouch the finalised images. Produce artwork print ready files.