Tingly Ted's
Ed Sheeran’s Tingly Ted’s hot sauce

The launch of Ed Sheeran’s hot sauce and promotional introduction to Sainsburys.
 
Responsibilities
 
Design master portrait and landscape creative visuals for print and digital use following brand guidelines. Once these were approved, I artworked these to many different sizes for various platforms. This also included advertising on the side of a brick building that was painted on to the surface by hand by a specialised company, and a large digital screen in London.
 
Creating storyboard for the animation team.
 
Retouching of the food assets and both bottle products, working on the shadows and highlights to emphasise the colour richness of the sauce in the bottles and on the food shot to keep consistant when used within the creatives. Retouching of the bears face, particularly working on the mouth and nose shape, reflection of the products in the eyes.
 
Concepts for the promotional cardboard pop up van in Sainsburys, which required creating wheels, metal vents for panelling to overlay the individual pieces of artwork to make it look realistic as possible. Once approved I created the artwork for each panel to build the van and supplied with a guide.